Context: I worked as an instructional designer for the Web consultancy firm Bullseye and our biggest client was Mazda. I prepared and built training modules for Mazda, intended for salespeople. These modules were to brief salespeople on key benefits and features of new and old models. The “Mapping Document” contained all the text that was then migrated into the Learning Management System.
Outcome: the organisation’s relationship with Mazda was a long and successful one and client response to these modules was positive and helped them greatly with their work.
[NB below is an excerpt of a much larger module]
| Unit | Topic | Content | Media description |
| Introduction | Heritage |
Body textCX-9 combines the sportiness and driveability of Mazda’s classic sports cars MX-5 and RX-8 with the size and convenience of its Tribute and CX-7 predecessors, making it the ultimate Crossover SUV.1989
2001
2006
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| Design concept |
Three predominant concepts emerged in the design and realisation of CX-9’s interior, exterior and colour components: 1. Emotional sportiness 2. A feeling of prestige 3. A sense of newness and uniqueness. These design concepts are in line with the requirements of the 4A market, SUV segments. Emotional sporty The aim is to provide an exciting, Emotional Sporty value in all aspects of the vehicle’s use by supporting various customer lifestyles. The exterior is full of dynamic styling, and the interior provides an attractive space with a fun-to-drive feel. Prestige feel A prestige feel is realised through high quality, prestigious design and a further sophistication of Mazda DNA. The result is a vehicle that exceeds customer expectations and gives them pride in ownership of the vehicle. Newness and uniqueness The creation of a unique, eye-catching design, especially in the 7-passenger SUV segment, aimed at evoking a pleasant surprise through the athletic and dynamic design. |
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Alae Taule'alo 