Laugh Out Loud is a fundraising compilation of jokes from celebrities, entertainers, politicians and television and radio personalities just released through Scholastic and the non-profit organisation Camp Quality.
Camp Quality is devoted to improving quality-of-life for children living with cancer and their families and communities, through ongoing recreational, educational and financial support programmes.
The book is being publicly championed by 15 year old Camp Quality participant Daniel Staunton, who is 15 and suffering from an inoperable brain tumour called Optic Glioma. In his foreword to Laugh Out Loud Staunton remarks “Being associated with Camp Quality has [allowed me to live] life to the fullest and leave behind for a short time the day-to-day misery of hospital and appointments for treatment.”
Staunton is but one of many thousands of children who have benefited from the Camp Quality and all royalties from the sale ofthe book will be donated to expanding the programnme’s outreach. The book launch is intended to coincide with a launch of an annual joke-a-thon in which school children from around Australia are expected to participate.
Expected publicity will be extensive, from radio, newspapers, online and television variety shows like Rove Live and Mornings with Kerry Anne.
The book’s selling points include six ‘Tutti Frutti’ covers–including in this instance a bright red, a lime green, a bright yellow, an almost sky blue–over and content suitable and appealing to all ages as well as a strong charitable aspect that upholds Camp Quality’s motto “Laughter is the best Medicine.”
A host of well-known personalities have contributed jokes and to the collection, including Lleyton Hewitt, Anthony Callea, and Alica Molik.
This was originally published in Bookseller+Publisher in June 2006